About Us

We are a technological company run by people whose aim is to help pharmacies in their digitalisation. The company is created by and for pharmacists, and it is focused on the pharmacies’ digital needs.
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    Basic Information about data protection

    LUDA’s family

    LUDA Partners was founded by Luis Martín and Daniel de Carvajal in 2017. It was born from a request made by the Association of Pharmacists of Madrid (Adefarma), which perceived a problematic situation: medicine supply issues were affecting pharmacists, distributors, and patients.

    Of our partners, 50% are part of the pharmaceutical sector. They are the ones in charge of marking the directives that the tool must follow according to the established rules.

    Created by and for pharmacists

    The company was born with two well-defined aims:

    1. To connect pharmacies so they can locate the medicines in shortage their patients need.
    2. To help and accompany pharmacies in their digitalisation.

    The two of them are accomplished by following 3 golden rules:

    1. Preference for the closest pharmacy.
    2. No comparison of prices.
    3. No data is sold.

    Numbers of your interest

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    Increased in the average monthly sales per pharmacy

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    Pharmacy members, growing every day

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    Product references

    LUDA Family

    We are a multidisciplinary, young, and passionate team. Our family is composed of various profiles that share a common trait: we want to help pharmacies and put them as the digital ecosystem’s heart. It is a team of more than 40 employees, spread out all across Spain, who work to bring pharmacies’ importance back.

    Received awards

    LUDA Partners has been acknowledged for being a supportive and Spanish economy-activating initiative. We are proud to be part of a project that stands as the principal technological model for the more than 22,000 pharmacies in Spain. See our recognitions and awards below:

    Award: Best Digital Initiative 2022:
    Award: Best Digital Initiative 2022:

    ’Best Digital Initiative’ at the VII Edition of the Tu Economía awards held in Madrid.

    Award: Best Digital Pharmaceutical Project 2022:
    Award: Best Digital Pharmaceutical Project 2022:

    ‘Best Digital Pharmaceutical Project’ at the XI Edition of the A Tu Salud awards celebrated in Madrid.

    Award: Company with the leading care project in pharmacies 2023
    Award: Company with the leading care project in pharmacies 2023

    'Company with the leading healthcare project in pharmacies' at the V edition of the Community of Madrid Awards.

    Special collaborations

    LUDA contributes with the young talent and new generation of the pharmaceutical sector by collaborating with educational institutions to conduct talks and visits to our headquarters in Madrid, Spain to demonstrate LUDA’s operations. We also host trainee students, many of whom have chosen to continue their journey with LUDA, bringing in fresh perspectives and insights to the pharmaceutical sector.

    Join our network, aid your patients, and boost your parapharmacy online sales!