Deliveroo is no longer just for food. It is growing 2-3% faster than other delivery platforms and UK pharmacies are taking advantage.
The bridge between your local pharmacy and Deliveroo’s 4.1 million active users is LUDA Partners. We act as the technical and operational backbone, allowing pharmacies to list products on the app without needing a dedicated IT team or a massive budget.
With average basket sizes of £25-40 and a 4X higher order frequency, Deliveroo offers a massive opportunity for pharmacies to reach customers who need essentials delivered fast.
Here’s how UK pharmacies can start selling on Deliveroo through LUDA Partners, with no technical setup, no fixed costs and a simple 15% commission on sales.
Why Deliveroo pharmacy delivery is the top choice for UK pharmacies
Deliveroo has evolved beyond food delivery into a comprehensive on-demand marketplace where pharmacy essentials are now a core offering.
What makes Deliveroo attractive for UK pharmacies:
📊 4.1 million monthly active customers ordering everyday essentials
💰 £25-40 average basket spend
🔄 4X monthly order frequency
💷 Customers are willing to spend more for convenience with on average at least £3 more per order
📈 2-3% faster growth than competing platforms
Customers now expect pharmacy essentials in 30 minutes, not 24 hours. Deliveroo helps you meet that demand without changing your operations.
What pharmacy products can you sell on Deliveroo?
You can sell over-the-counter (OTC) pharmacy products and health essentials. Prescription medicines cannot be sold on delivery apps in the UK.
Popular categories include:
- Pain Relief: Paracetamol, ibuprofen, migraine relief
- Cold & Flu: Decongestants, throat lozenges, cough syrups
- Allergy: Antihistamines, eye drops, nasal sprays
- Digestive Health: Heartburn relief, probiotics
- First Aid: Plasters, bandages, antiseptic creams, burn relief
- Baby Care: Infant pain relief, teething gel, nappy rash cream
- Vitamins: Multivitamins, Vitamin D, C, B12, Omega-3
- Personal Care: Oral health, skincare, sun protection
- Sexual Health: Contraception, pregnancy tests
- Other Essentials: Thermometers, COVID tests, medical supplies
These everyday items represent consistent, high-frequency purchases that Deliveroo customers need quickly.
How much does it cost to sell on Deliveroo through LUDA?
LUDA operates on transparent, commission-only pricing. You only pay when you make a sale.
Pricing breakdown
✅ 15% commission + VAT to LUDA per sale (your only cost)
✅ £0 to Deliveroo (no platform fees, no setup charges, no monthly subscription)
✅ £0 setup costs
✅ £0 monthly fees
What your 15% commission includes
- Technical integration with Deliveroo
- Product catalogue creation and management
- Automated catalogue setup
- Stock synchronisation (automatic or manual)
- Marketing coordination
- Customer service support
- Performance optimisation
Multi-platform opportunity: The same integration works for Just Eat (10% commission) and Uber Eats (10% commission): one catalogue, multiple platforms.
How to start selling on Deliveroo (Step-by-Step)
Setting up your Deliveroo pharmacy delivery service through LUDA takes only a few days.
Step 1: Join the LUDA Network
Register at LUDA Partners Deliveroo page with your pharmacy details.
Step 2: Catalogue setup
Option A: Manual (for pharmacies without EPOS)
- Fill out a simple spreadsheet with your products
- LUDA uploads everything with professional descriptions and images
- Update stock manually as needed
Option B: Automated (for pharmacies with EPOS)
- LUDA connects to your EPOS system
- Stock syncs automatically in real-time
- No manual updates needed
Don’t have an EPOS?
No problem. We support manual stock management and can also recommend compatible, industry-leading EPOS systems to streamline your operations. Need a recommendation? Get in touch and we’ll help you find the best fit.
Step 3: Go Live
- LUDA activates your pharmacy on Deliveroo
- Products appear in the app under «Health & Pharmacy»
- Orders come through the tablet (provided by Deliveroo)
- You prepare orders, Deliveroo couriers collect
- LUDA provides full training (it’s very intuitive)
Step 4: Grow
LUDA continues optimising your catalogue, coordinating promotions and maximising performance. You focus on pharmacy operations.
Since January 2025, LUDA’s quick-commerce vertical (Deliveroo, Just Eat, Uber Eats combined) has been growing at an average of 70% monthly across our pharmacy network.
Real pharmacy testimonial
Here’s what Sukesha Patel from St George’s Pharmacy, London says about working with LUDA on delivery platforms:
«Working with LUDA has been excellent. The support and easy communication is great, especially with you continuously checking with me to see how we are doing and if there is anything you can help with. This gives us confidence in selling on the online platforms.»
Should you sell on multiple platforms?
Yes. The beauty of working with LUDA is that you can be on all three platforms simultaneously:
- One catalogue works across all platforms
- One partner manages everything
- One integration connects you to multiple apps
- No exclusivity required: you’re free to work with all platforms
Different customers prefer different apps, so being present on multiple platforms maximises your reach without multiplying your workload.
Deliveroo pharmacy delivery availability in UK cities
Deliveroo pharmacy delivery through LUDA Partners is rolling out across the UK. Availability varies by region as Deliveroo expands pharmacy coverage area by area.
Currently available in major UK cities
- London
- Manchester
- Birmingham
- Leeds
- Glasgow
- Edinburgh
- Bristol
- Liverpool
- Newcastle
- Nottingham
- Sheffield
- Cardiff
Expanding to more areas
Deliveroo is continuously expanding pharmacy delivery to new regions. If your area isn’t listed above, contact LUDA to check current availability and get added to the waitlist for upcoming rollouts.
How to check availability: When you register with LUDA, we’ll confirm whether Deliveroo pharmacy delivery is active in your specific location.
Frequently Asked Questions
How much does it cost to sell on Deliveroo as a UK pharmacy?
15% commission + VAT to LUDA on completed sales only. No setup fees, no monthly costs, no Deliveroo fees.
What pharmacy products can I sell on Deliveroo?
Over-the-counter (OTC) products only: pain relief, vitamins, first aid, baby care, cold & flu remedies, etc. Prescriptions cannot be sold on delivery apps.
Do I need technical skills?
No. LUDA handles all technical integration and platform management. Onboarding takes 20 minutes.
How long to go live?
Typically 24-48 hours after catalogue submission.
Can I sell on multiple platforms?
Yes. LUDA connects you to Deliveroo, Just Eat, and Uber Eats using one catalogue.
How do I manage stock?
Manually via spreadsheet or automatically via EPOS integration (if you have one).
How do customers find my pharmacy?
Your pharmacy appears in Deliveroo’s «Health & Pharmacy» category. Customers search by product or location.
What are delivery times?
Typically 20-30 minutes.
Ready to start selling on Deliveroo?
Deliveroo represents one of the fastest-growing opportunities for UK community pharmacies to reach new customers, increase revenue, and stay competitive in an increasingly digital healthcare marketplace.
Why partner with LUDA for Deliveroo
✅ Zero technical complexity: We handle all integration and platform management
✅ No fixed costs: Pay only 15% commission on sales, nothing to Deliveroo
✅ Multi-platform reach: Same catalogue works on Deliveroo, Just Eat, and Uber Eats
✅ Proven results: 400+ pharmacies trust LUDA across UK & Ireland
✅ Ongoing support: Dedicated team managing your digital presence
Next steps
- Check availability: Confirm Deliveroo operates in your area
- Register with LUDA
- Go live
- Grow: Reach new customers and build repeat business
The way customers access pharmacy essentials is changing. Deliveroo gives your pharmacy the tools to meet modern expectations without changing how you operate.
👉 Get started with LUDA Partners and start selling on Deliveroo today
LUDA Partners connects UK and Irish pharmacies to leading delivery platforms including Deliveroo, Just Eat, and Uber Eats. With over 400 pharmacy partners and 70% month-on-month growth, we’re helping community pharmacies thrive in the digital age.