The way people shop for healthcare essentials is changing. In 2025, UK consumers don’t just use delivery apps for meals, they also rely on them for daily pharmacy products. From paracetamol to hay fever relief, pharmacy essentials are now just a few taps away.
And for local pharmacies, this shift represents a huge opportunity. Through LUDA Partners, you can now sell your pharmacy products directly on Just Eat, reaching thousands of new customers without extra work or fixed costs.
Here’s how it works, why it’s worth it and how your pharmacy can get started.
Why sell pharmacy products on Just Eat?
1. Visibility where customers already are
With over 19 million active users in the UK, Just Eat isn’t just a food delivery app, but one of the most visited platforms in the country. Being listed there means your pharmacy appears where customers are already shopping, giving you exposure without needing to build traffic from scratch.
2. A new revenue stream (With no fixed costs)
Unlike other eCommerce solutions, LUDA’s connection to Just Eat operates on a commission-only model. That means:
-
- No setup fee
- No monthly subscription
- You only pay 10% + VAT per order directly to LUDA
- You pay absolutely no extra fees to Just Eat
If you don’t sell, you don’t pay: simple as that.
3. A hassle-free way to sell online
Pharmacies are busy. That’s why LUDA manages everything for you, including:
- Product listing set-up
- Catalogue optimisation
- Stock updates
- Marketing coordination with Just Eat
- Customer service
Once your pharmacy is connected, you don’t need to spend time managing your online store. LUDA keeps your listings active, accurate and performing. All you need to do is prepare the order when it comes in and wait for the courier to collect it.
What your pharmacy can sell on Just Eat
Not every product from the dispensary can go online, but there’s still plenty of potential.
Pharmacies currently sell items from over-the-counter (non-prescription) categories such as:
- Pain relief
- Allergy & hay fever
- Cough, cold & flu
- Baby & family care
- First aid
- Dental & hygiene
- Heartburn & digestion
- Vitamins & supplements
- Personal care products
These are everyday essentials customers often need quickly and Just Eat’s rapid delivery network is perfectly designed for that.
How to start selling your pharmacy products on Just Eat (Step-by-Step)
Getting your pharmacy on Just Eat through LUDA Partners is quick and simple:
Step 1: Join the LUDA network
Fill out a short form on the LUDA Partners website to connect with our team. You don’t need any technical setup or new systems, we handle the integration for you in about 20 minutes, without interrupting your daily work at the pharmacy.
Step 2: We set everything up for you
Our team helps you create and optimise your pharmacy catalogue for Just Eat, ensuring your available products are displayed with correct images, descriptions and pricing.
We’ll also send you a Sunmi device, the terminal used for Just Eat orders, so you can receive pharmacy orders seamlessly. We provide training on how to use the device and process orders, though you’ll find it super easy.
Step 3: You go live
Once your pharmacy is activated, customers nearby can find your products directly in the Just Eat app under the “Health & Pharmacy” category. Orders are sent to your Sunmi device, prepared by your team and delivered by a Just Eat courier.
That’s it: you’re live, visible and selling.
The results so far
Since January, our quick-commerce vertical is driving an average monthly growth of more than 70%. Also, pharmacies already working with LUDA on Just Eat have reported:
- Higher visibility in local areas
- Increased repeat orders
With more than 300 pharmacies in the UK & Ireland already onboard, the results speak for themselves.
The collaboration framework is already operational with various pharmacy groups. For example, Pearl Chemist Group recently launched its ‘rapid delivery’ pharmacy and OTC service on the Just Eat platform. Facilitated by LUDA, this launch provides Pearl Chemist Group access to Just Eat’s 19 million UK customers, thereby enhancing patient convenience and increasing visibility in South London and Surrey.
Here’s what Vivek Sharma from Hollytree Pharmacy, Kent, had to say about his experience:
‘LUDA Partners provided exceptional service in facilitating our integration with the Just Eat platform for the sale of OTC items. Their expertise, responsiveness and attention to detail ensured a smooth and efficient process from start to finish.’
What makes LUDA different
One partner, multiple platforms
LUDA Partners connects pharmacies not only to Just Eat, but also to Uber Eats (and more platforms coming soon).
That means one connection, one partner and one point of management, while you gain visibility across multiple apps.
No exclusivity, no extra fees
You’re free to work with several delivery platforms. LUDA’s role is to make that process simple, unified and completely hands-off. This means you save money, time and resources by not having to create or maintain your own separate e-commerce website. Furthermore, you will only pay a small service fee to LUDA, not directly to delivery platforms like Just Eat or Uber Eats.
Pharmacy-first approach
Everything LUDA does is designed to keep community pharmacies at the centre of digital healthcare, not left behind by it.
We believe deeply in the local pharmacy model. Local pharmacies are inherently superior in logistics for their communities and are better equipped to conserve and handle pharmaceutical products with the necessary care. We know that many independent pharmacies struggle to compete against large corporate chains or groups in the digital space. That’s why LUDA is here: to empower you to succeed digitally while you focus on providing the essential care and quality service your community needs.
Why it’s worth it
Selling pharmacy products on Just Eat is about visibility, convenience and staying relevant in a digital-first market.
The reality is that technology is fully integrated into our daily lives, and society now expects things delivered to their homes in 20 minutes. This need for speed is especially true for pharmacy essentials and OTC products, where customers often can’t wait 24 hours for a traditional online delivery.
Your customers are already online, searching for trusted, local options. With LUDA and Just Eat, your pharmacy can meet this instant demand and be one of them, without fundamentally changing how you work.
💚 Start reaching more customers today.
👉 Get started with LUDA Partners